Market Basket, Aldi are top inflation fighters, report finds


Jeff Wells, GroceryDive

Sept. 20, 2022


Dive Brief:


·         Market Basket took the top spot in a new Retailer Preference Index (RPI) report from data science firm dunnhumby that ranked 69 grocers according to their relevance with shoppers amid record-high inflation. Aldi came in second while Winco came in third.

·         Discount grocers dominated the special report’s top ranks as saving money has become the top driver of where and how consumers shop, according to the firm. Still, the report found that Amazon and club retailers are seeing lackluster traffic during this period.

·         “Retailers who are best positioned to save customers money are increasing visits faster and building stronger emotional connections with shoppers during inflationary times,” dunnhumby noted in its report.


Dive Insight:


Market Basket, the old-school New England grocer, took the top spot in dunnhumby’s report — a special edition of the firm’s annual RPI ranking — due to its performance across multiple price indicators as well as its reputation for being dependable.


The grocer was the only one out of the more than four dozen analyzed that ranked in the top five for both base price perception and mass promotions perception — two subcategories that shaped Market Basket’s ranking under the all-important “Save Me Money” consumer pillar. It also ranked very high in dependability, which measured grocers’ ability to keep products stocked and prices consistent...