Hereford Breed Continues to Provide Value to Cattlemen as Demand Remains Strong


Oklahoma Farm Report

15 Sep 2022


Senior Farm and Ranch Broadcaster, Ron Hays, got the chance to visit with Chief Operating Officer and Director of Breed Improvement for the American Hereford Association, Shane Bedwell, talking about the state of the Hereford breed.


“We have seen great demand here in the last few years,” Bedwell said. “The breed has flourished, and we are seeing renewed interest in heterosis and crossbreeding in the nation’s commercial cowherd. Folks have really understood and realized that they need a shot of power, they need a shot of growth, they need a shot of fertility, and Hereford really brings that and delivers that to these cattlemen.”


The Hereford breed, Bedwell said, is valuable because of its inherent docility and soundness, which is what cattlemen want.


“We have seen great demand for bull sales here in the last two years throughout the breed,” Bedwell said. “As feeder calf price has gone up, so has Hereford bull sale price, and we have stayed at a pretty neat pace relative to that ratio and well above industry standard when that comes.”


Bedwell said more Hereford bulls have been marketed in the last two years than ever before and the demand has been strong.


“I attribute that to our breeders and what they have been able to do,” Bedwell said. “They have focused on genetic improvement and using the tools available to make the cattle better and bend the curves that we need to in an ever-demanding beef industry.”


The Certified Hereford Beef program, Bedwell said, continues to see demand and interest in what it provides to serve the consumer...


more, including audio [6:14 min.]