Amazon expands cashierless grocery format in Pennsylvania


Dan Berthiaume, Chain Store Age



The latest Amazon Fresh high-tech grocery store features a frictionless shopping option.


Amazon is opening its 43rd Amazon Fresh store, in Broomall, Penn. This marks the second Amazon Fresh location in Pennsylvania, and the first in the state to be equipped with “Just Walk Out” cashierless shopping technology.


Amazon Fresh stores are designed from the ground up to offer a seamless shopping experience, with extra features for members of the Amazon Prime paid loyalty program.


The approximately 40,000-sq.-ft. store represents at least the 13th Amazon Fresh store introduced in 2022, including a September opening in Chevy Chase, Md. August openings in Federal Way, Wash., and Thousand Oaks, Calif., and the July launch of new Amazon Fresh stores in Paramus, N.J., and Encino, Calif.


The newest Amazon Fresh site offers Amazon’s “Just Walk Out” frictionless, cashierless shopping technology. Customers who opt for Just Walk Out shopping can enter the store by scanning the in-store QR code in their Amazon app, using the Amazon One proprietary palm payment solution, or inserting a credit or debit card linked to their Amazon account to open the Just Walk Out gates.


Just Walk Out leverages a combination of computer vision, sensor fusion and deep learning that enables shoppers to shop the store, pick out what they want and skip the checkout when they’re done. Anyone shopping at the new Amazon Fresh store can utilize the cashierless technology, which connects to their Amazon account or credit card...


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