K-State economist says college football season good for meat markets


By: Sam Hartle, KSHB (MO)

Sep 14, 2022


KANSAS CITY, Mo. — An economist at Kansas State University says the start of this year’s college football season has had a positive effect on the meat market.


August marked the start of the 2022 college football season. Livestock economist Glynn Tonsor, who studies the meat and cattle markets, noted an uptick in August for the demand of dinner meals away from home.


Tonsor saw the demand was highest in southern states, where college football plays an even greater role in bringing fans together.


“We were joking about football (recently),” Tonsor said in this week’s episode of the podcast Agriculture Today...