Amazon Fresh goes cage-free for all eggs
Conversion includes both private-label and national-brand products
Russell Redman, Supermarket News
Sep 14, 2022
Amazon Fresh, Amazon.com Inc.’s supermarket banner, has transitioned to all cage-free eggs.
Seattle-based Amazon said Wednesday that all national- and private-brand selections of eggs at Amazon Fresh in the United States are now cage-free only and meet third-party certification requirements such as Certified Humane and USDA Organic. Products include whole-shell and liquid eggs in the dairy department in stores and online from all national brands — such as Organic Valley and Vital Farms — as well as Amazon’s Happy Belly own brand.
“Amazon Fresh made the decision to roll out our cage-free commitment nationally as a response to animal welfare becoming an increasing priority to our customers and the industry,” according to John Farrell, chief merchant for Amazon Fresh. “This commitment is a result of our team supporting animal welfare policies, and we look forward to hearing feedback from our customers as we continue to focus on product sustainability in our selection across different categories.”
In July, as part of sustainability efforts for its product lines, Amazon said it committed to sourcing cage-free eggs for grocery private-brand whole-shell egg products in North America and Europe. That includes subsidiary Whole Foods Market. All shell and liquid eggs sold in the specialty grocer’s dairy cases and used in its kitchens and bakeries in the U.S. are cage-free and beyond, audited by one of four production systems to meet Whole Foods’ Animal Welfare Standards for Laying Hens. In Canada, all eggs at Whole Foods stores come from cage-free hens...