Russian Replacement for McDonald’s Restaurants Collapsing Because Of Bad Food And Worse Service – OpEd


By Paul Goble, Opinion, Eurasia Review

August 4, 2022


The Russian replacement for McDonald’s, Vkusno i Tochka, has been marred by scandal because of the low quality of its food – buns are often moldy and cheeseburgers are being sold without meat, for example — and the absence of selection, an indication, Novyye izvestiya says, that in this sector too, “we cannot repeat.”


But problems with the quality of food are only a small part of the scandals surrounding this Kremlin-backed effort at import substitution, observers say.


According to several, the level of service has collapsed back to Soviet levels, with customers used to friendly clerks now facing hostile employees who seem more interested in driving people away than in winning customers for the long haul. The number of customers has declined precipitously, and malls are now requiring Vkusno i Tochka outlets to pay more...