In this file:
· Cracker Barrel's plant-based sausage patty sparks backlash
· Cracker Barrel responds after Facebook post about plant-based meat causes online uproar
· Customers go hog wild after Cracker Barrel introduces meatless sausage
Cracker Barrel's plant-based sausage patty sparks backlash
By Aimee Picchi, CBS News
August 4, 2022
Cracker Barrel's Facebook page doesn't normally spark much discussion, but that changed when the company said this week that it is adding a plant-based sausage patty to the restaurant chain's menu.
Suddenly, customers swarmed the page, with some calling the decision a "crock" and "garbage" and vowing never to return. By Thursday morning, the Facebook post had drawn more than 7,000 comments, compared with the usual 100 or so replies to a typical Cracker Barrel post.
"Are you kidding me? Who do you think your customer base is?" one person wrote. "I still order the double meat breakfast and it's not even on the menu anymore."
Added another, "Go Woke, Go Broke!"
In response to the negative comments, supporters of plant-based options and menu choices entered the fray, with one commenter noting, "Imagine being this triggered by breakfast."
To be sure, restaurants have been adding or testing plant-based options for years with little fuss, including fast-food giants such as McDonald's and Burger King. But Cracker Barrel seems to have stepped smack into the nation's culture wars by offending some customers who view the chain as a bastion of old-fashioned values, such as serving real meat with every meal.
With 660 company-owned locations in 45 states, Lebanon, Tennessee-based Cracker Barrel is known for its menu of Southern and country staples, such as chicken and dumplings and country-fried steak.
Cracker Barrel is no stranger to controversy...
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Cracker Barrel responds after Facebook post about plant-based meat causes online uproar
by: Michael Bartiromo, Nexstar Media Wire
via WREG-TV (TN) - Aug 4, 2022
(NEXSTAR) – An otherwise unremarkable Facebook post about Cracker Barrel’s plant-based Impossible Sausage has devolved into a chaos over the last several days, with some commenters claiming they would stop patronizing the restaurant because of the meat-free item.
“I just lost respect for a once great Tennessee company,” one commenter claimed.
“Send them back to Gates,” another remarked, presumably referring to synthetic-beef proponent Bill Gates. “We don’t eat in an old country store for woke burgers.”
It all started Monday, when Cracker Barrel invited followers to “discover new meat frontiers” in a Facebook post featuring a photo of its Impossible Sausage patties, which were first announced in June.
“Experience the out of this world flavor of Impossible™ Sausage Made From Plants next time you Build Your Own Breakfast,” the post read.
Within days, the post had amassed over 6,000 comments — notably more than the few hundred responses (or fewer) that most of Cracker Barrel’s recent posts have generated.
Many voiced their opposition to plant-based meat, but the majority of the commenters appeared to be defending the addition, or at least trying to clear up any confusion over the menu.
“It’s amazing the snowflakes here getting triggered by a meat alternative showing up on a menu,” reads one of the top comments. “Y’all can still order regular meat, you know that right? Some of y’all need to grow a backbone immediately.”
“I also hate the idea of a menu having options that I specifically don’t want to eat!” another wrote, sarcastically. “Restaurants should limit their options to exactly my specifications and nothing more! How dare they cater to anybody other than myself!”
Cracker Barrel has since released a statement in response to the uproar, writing that customers can still “stick with traditional favorites” if they so choose.
“We appreciate the love our fans have for our all-day breakfast menu,” the company wrote in a statement shared with Nexstar...
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Customers go hog wild after Cracker Barrel introduces meatless sausage
By Bob D'Angelo, Cox Media Group National Content Desk
via FOX 13 (TN) - August 03, 2022
The consensus among some Cracker Barrel customers is clear -- don’t mess with my breakfast. Others are willing to try something new.
The Lebanon, Tennessee-based restaurant chain announced in a Facebook post on Monday that it now carries Impossible Sausage, a meatless breakfast patty made from plants, as an option on its Build Your Own Breakfast menu. Customers could replace traditional bacon or sausage with the plant-based protein item, the company said.
“Discover new meat frontiers,” Cracker Barrel wrote in its post. “Experience the out-of-this-world flavor of Impossible Sausage made from plants next time you Build Your Own Breakfast.”
Customers apparently went hog wild at the news, with some customers angry while others applauded the move, The Washington Post reported.
Hundreds of comments from customers found people planted on both sides of ideological, generational and political lines.
“All the more reason to stop eating at Cracker Barrel. This is not what Cracker Barrel was to be all about,” one person wrote, according to the Post.
“I just lost respect for a once great Tennessee company,” another person wrote.
“You just lost the customer base, congratulations on being woke and going broke,” another user wrote, according to “Today.”
“Are you kidding me? Who do you think your customer base is? I still order the double meat breakfast and it’s not even on the menu anymore,” another person wrote.
The menu addition did have its supporters.
“Thank you Cracker Barrel Old Country Store, you understand the direction the world is going,” one person wrote, according to the Post. Whether you are doing it for marketing, profit or personal reasons, the vegans appreciate that there will be less suffering in the world because of your choice to offer cruelty-free food,” wrote one animal lover...
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