Too Realistic? Pork Lobby Accuses Vegan Bacon Brand Of Unfair Competition

Imitation is not the sincerest form of flattery for the French pork lobby


By Amy Buxton, Plant Based News

3rd August 2022


Vegan bacon producer La Vie has been accused of unfair competition by a French pork lobby.


INAPORC claims that the company’s plant-based lardons are too similar to conventional pork alternatives, thereby copying the originals.


La Vie has taken to its social media channels and the printed press to pen a love letter back to INAPORC. It facetiously thanked the pork lobby for the “nicest compliment.”


What’s the beef with plant-based pork?


The French government recently laid bare its issue with plant-based meat products: they’re described using “meaty” terms and undermine the domestic meat industry.


As a result, it attempted to implement a labeling ban. It would prohibit French manufacturers from using terms such as “sausage,” “steak,” and pertinently, “bacon” on packaging for plant-based products. Had it been accepted without challenge, the ban would have come into force on October 1.


However, earlier this week the French high court Conseil d’Etat paused the ban to assess its legality and proposed timescale.


The move has offered companies such as La Vie, which has been vocal about its feelings towards the ban, a potential reprieve.


La Vie takes on the pork lobby ...


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