College Aggies Online Developing the Next Generation of Agriculture Advocates
Oklahoma Farm Report
03 Aug 2022
The Animal Agriculture Alliance’s annual College Aggies Online (CAO) scholarship competition is returning this year on September 12. Now in its 14th year, the program is open to undergraduate, graduate students, collegiate clubs and classes who will learn how to engage about food and agriculture online and in their communities over the course of the nine-week program. Last year students were awarded more than $20,000 in scholarships.
CAO helps participants become confident and effective communicators for agriculture. The continued success of the program would not have been possible without the support of platinum sponsor Dairy Management Inc. (DMI). “It’s crucial to the dairy industry and our farmers that we help foster and develop the next generation’s communications skills so they can become effective ‘ag-vocates,’” said Don Schindler, senior vice president of digital innovations. “College Aggies Online is an effective tool to help students understand how to successfully communicate online with their peers who are disconnected from the farm. The dairy checkoff is proud to support this worthy program."
The program consists of an individual and club division. The individual competition is a completely virtual experience with students receiving guidance from industry experts and farmer mentors on how to write blog posts, create viral social media posts, design eye-catching infographics and so much more. During the first week, students will be coached by Jessica Peters, Pennsylvania dairy farmer and social media influencer, on how to engage about dairy online. They will also be encouraged to complete a video challenge using tips and tricks from Emily Shaw, known online as Dairy Girl Fitness...
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