Analysis: After McPlant Struggles, What’s Next for Beyond Meat?

 

Marcy Kreiter, The Food Institute

Aug 2, 2022

 

Beyond Meat shares made a slight recovery Monday to $32.03 after falling to $31.99 on news McDonald’s may ditch its McPlant burger amid tepid results.

 

That begs the question: What’s next for Beyond Meat, as it struggles to keep pace with competitors like Impossible Foods? One industry expert suggested Beyond needs to create more creative offerings.

 

Mark Haas, CEO of The Helmsman Group, told The Food Institute. “Consumers who are adopting a plant-based diet, whether a Meatless Monday or something more substantial, are growing a bit fatigued of meat analogs in limited forms.

 

“It’s now time for the introduction of more sophisticated plant forward options that celebrate the goodness of plants.”

 

THE McPLANT MISFIRES ...

 

... “I believe that Beyond Meat didn’t or refused to accept research about the average McDonald’s consumer before placing its product into the restaurant chain,” professional food writer Jessica Formicola said. “Many studies have shown that the average vegan or vegetarian consumer has a higher socioeconomic standing and also rarely consumes any food at a fast-food establishment compared to the average McDonalds consumer” ...

 

A CLOSER EXAMINATION OF BEYOND’S STOCK ...

 

... Today’s Beyond Meat share price is 90% below its July 2019 peak...

 

more, including links 

https://foodinstitute.com/focus/analysis-after-mcplant-struggles-whats-next-for-beyond-meat/