In this file:

 

·         Wendy’s Has a New Weapon In The Fast Food Breakfast Wars

… breakfast has become a full on war on which company can release the most unique and trend-setting item as soon as possible…

 

·         Wendy’s Says to Succeed in the Metaverse, Companies Need to Engage With Metaversals

… communication with users who frequent the virtual spaces is key to brands’ success…

 

 

Wendy’s Has a New Weapon In The Fast Food Breakfast Wars

 

By Alexa Back, TheStreet

via Miami Herald - August 01, 2022

 

Like clockwork, fast food joints are tackling on a new initiative: breakfast items.

 

With the increasingly difficult task of keeping up with food trends and maintaining a delicious product that pleases its customers, many of these brands are doing their best to capture the interest of hungry morning commuters in need of a quick meal.

 

Newer players have been joining the fray too, such as Taco Bell, which launched its own take on breakfast back in 2014. And now Wendy’s has announced it’s expanding its breakfast menu with a new item to appeal to those who love their morning meals sweet.

 

The Breakfast Wars

 

Breakfast items coming to fast food chains previously known for their lunch and dinner items have been a more common thing as of late. In fact, breakfast has become a full on war on which company can release the most unique and trend-setting item as soon as possible.

 

McDonald’s is part of this war with... Hot Cakes and Sausage (essentially pancakes, syrup, and a sausage patty)...

 

Burger King also follows this trend and sells various breakfast items such as a Double Sausage, Egg, & Cheese Croissan’wich (sausage, bacon, egg, and American cheese on a croissant) and a Fully Loaded Buttermilk Biscuit (sausage, egg, bacon, ham...

 

Wendy’s Newest Breakfast Item ...

 

When Will They Be Available? ...

 

more, including links

https://www.miamiherald.com/news/business/article264055851.html

 

 

Wendy’s Says to Succeed in the Metaverse, Companies Need to Engage With Metaversals

 

By PYMNTS

August 1, 2022

 

Restaurants’ presence in the metaverse is still too new to say for sure which strategies (if any) will be key to securing customers’ virtual reality (VR) loyalty, but quick-service restaurant (QSR) giant Wendy’s argued in an interview with PYMNTS that the key to success in the space centers on fostering digital communities.

 

Jimmy Bennett, vice president of media and social at The Wendy’s Company, said communication with users who frequent the virtual spaces is key to brands’ success not only in the metaverse but across digital locations.

 

“While other brands may enter spaces and unnecessarily distract, disrupt or detract from the experience, we listen, learn and prepare to make sure we always show up to enhance and add value to every interaction with our fans,” Bennet said. “As we’ve seen this community rapidly expand on platforms like Twitch, Discord, TikTok and across multiple gaming verticals, we're right there with them.”

 

The brand, which operates about 7,000 restaurants around the world, has been launching a range of branded experiences in Meta’s Horizon Worlds VR platform, including a breakfast-themed obstacle course, a virtual basketball court and most recently a digital ski slope, among others, all under the “Wendyverse” banner.

 

Regular communication with the brand’s customers on these platforms helps the company “stay at the forefront” of these emerging spaces, Bennett said.

 

By the Numbers ...

 

The Race to the Metaverse ...

 

Trusting the Experts ...

 

more, including links

https://www.pymnts.com/metaverse/2022/wendys-companies-engage-insiders-succeed-metaverse/