In this file:


·         McDonald’s pulls Beyond Meat ‘McPlant’ burgers after trial run

·         McDonald’s ends its US experiment with plant-based burger option

·         Media Release: McDonald's Appoints Brian Rice as Executive Vice President and Global Chief Information Officer



McDonald’s pulls Beyond Meat ‘McPlant’ burgers after trial run


By Chris Williams, KTBC FOX 7 Austin (TX)

August 1, 2022


CHICAGO - McDonald’s is pulling the McPlant— a plant-based meat burger— off its menu for now at select U.S. restaurants.


The fast-food chain confirmed to FOX Television Stations that the test with the new menu item concluded as planned. However, the company has not announced or confirmed future plans for its U.S. restaurants.


In October 2021, the company announced that it would test the plant-based burgers at eight U.S. restaurants in Irving and Carrollton, Texas; Cedar Falls, Iowa; Jennings and Lake Charles, Louisiana and El Segundo and Manhattan Beach, California.


The company then expanded to other markets in January 2022.


"The McPlant was created to give customers more delicious options in addition to the McDonald’s burger line-up you know and love, with fan favorites like the Big Mac® and Quarter Pounder® sandwich still available nationwide," the company said on its website.


The company partnered with Beyond Meat for ingredients. According to Barron’s, Beyond Meat stock fell 5.2% in recent trading to $30.75 last week. The shares have lost about half their value this year...


more, including links



McDonald’s ends its US experiment with plant-based burger option


Beef Central (Australia)



GLOBAL burger giant McDonald’s has pulled its experiment with plant-based burger patties in its US operations.


McDonald’s first tested the meat-free burger McPlant burger in eight US restaurants in November to understand how the menu item would impact its kitchens. In February, it rolled the product out into to about 600 locations in Texas and California to learn more about consumer demand for the menu item.


While McDonald’s said the US trial had ended ‘as planned,’ US analysts’ research reported lacklustre demand for the meat-free burger, which is made using Beyond Meat patties.


An analyst with JP Morgan on Friday said the product was pulled earlier in many stores. Low sales were cited as the primary reason.


Neither McDonald’s nor Beyond Meat has announced any plans for additional US testing or a nationwide launch.


McDonald’s continues to offer or trial a McPlant burger in several European countries. Earlier this month, the company announced a small Australian trial in restaurants in Victoria, having quietly pulled its original McVeggie burger in July last year.


Beyond Meat share sink further ...





McDonald's Appoints Brian Rice as Executive Vice President and Global Chief Information Officer


Source: McDonald's Corporation

via PRNewswire - Aug 01, 2022   


CHICAGO, Aug. 1, 2022 /PRNewswire/ -- Today, McDonald's (NYSE: MCD) CEO, Chris Kempczinski sent the following message to the McDonald's global System, announcing the company's new Chief Information Officer, Brian Rice.


I am proud to announce that Brian Rice is joining McDonald's as Executive Vice President and Global Chief Information Officer, reporting directly to me and serving on our Global Senior Leadership Team.


Brian's accomplishments make him the perfect enterprise leader to continue to drive our digital vision to new heights as we deliver on our Accelerating the Arches strategy.


In getting to know him, it is clear Brian leads with a unique blend of head, heart and foresight.  A vocal champion for values-based leadership, he has a keen desire to empower the people around him, learn through thoughtful questions and identify synergies that lead to impactful and valuable solutions. These qualities make him a tremendous fit for our System.


His experience leading enterprise technology teams spans well-known brands and global businesses, including Kellogg Company, Mars, General Motors and Cardinal Health. At each turn, Brian has successfully modernized technology systems, built new capabilities, and elevated the role of digital in building relationships with customers to drive growth. At the same time, he's continuously developed and trained technology professionals, several of whom have gone on to become CIOs of global corporations. This experience and mentorship will be crucial as we build upon our strong foundation and deep bench of talent.


Our innovations in digital and technology are powering our ambition to double down on our 3Ds (digital, delivery and Drive Thru). We're scaling new capabilities including loyalty – which is now in nearly 50 markets – introducing new innovations like artificial intelligence and automated order taking, and modernizing data systems to move faster while improving the experience for customers and crew.


As I shared in our most recent earnings call, these investments are driving the business forward. This past quarter, digital sales were $6 billion in our top 6 markets alone and we have an opportunity to significantly increase digital as a percentage of total sales.


While we further fortify an even stronger technology backbone across every aspect and touchpoint of our business, Brian will partner with leaders across the center, our segments and our markets to support our transformation of the McDonald's experience into an extraordinary and personalized journey for every person.


Brian and his family will be based in Chicago, and he'll officially be joining us on August 31.


In the meantime, please join me in welcoming him to the McFamily.




About McDonald's

McDonald's is the world's leading global foodservice retailer with nearly 40,000 locations in over 100 countries. Approximately 95% of McDonald's restaurants worldwide are owned and operated by independent local business owners.


SOURCE McDonald's Corporation


source url