Brazil’s Vegan Meat Giant Takes Over 4 LA Restaurants for 4 Weeks
Future Farm is partnering with four LA restaurants to curate plant-based menu items using its vegan meat to encourage consumers to eat more plants.
by Nicole Axworthy, VegNews
July 28, 2022
Brazilian plant-based food tech company Future Farm is kicking off a series of restaurant takeovers in Los Angeles to put more plant-based meat on menus. The brand is partnering with Italian deli Ggiata, pizzeria Prince Street Pizza, baseball-themed coffeehouse Cofax, and burger takeout spot Golden State to curate plant-based menu items that will be available until August 21.
At Ggiata, Future Farm’s vegan meatballs are featured in the vegan Future Farm Meatball Parm Sub, which also comes with vegan Kite Hill ricotta cheese, basil pesto, and a pomodoro sauce. “Expanding our plant based offerings is a priority for us as we grow our business. We got introduced to Future Farms a few months back through our friend [Kate Burr] and were so impressed with their product,” Ggiata posted on Instagram. “They’re commitment to using non-GMO ingredients and to sustainable practices made them the perfect partner.”
At Prince Street Pizza, the brand’s vegan meatballs are featured on the Future Farm Vegan Supreme Pizza, which comes topped with vegan cheese, Italian hot peppers, onions, peppers, mushrooms, and an olive oil drizzle. Starting next week, Cofax will offer the Future Farm Chorizo Breakfast Burrito, and Golden State will sell the Future Farm Spicy Smash Burger.
Created by Brazilian entrepreneur Marcos Leta and business partner Alfredo Strechinsky in 2019, Future Farm aims to become a global leader in food tech, offering innovative, premium, and cost-competitive products that fuel the fast-growing vegan meat sector. The brand’s LA restaurant partnerships are the first in a series of restaurant takeovers across the country, with New York partnerships happening in the fall.
“Future Farm is all about eating what you love, differently. Whether it’s a meat lover’s pizza— hold the meat—or a vegan meatball sub, we want to change how the world eats by encouraging people to eat more plants,” Clare Perez, Future Farm Director of Marketing, North America, told VegNews. “We’re partnering with four amazing restaurants in LA because of our shared values—we like to have fun, we like to eat, and we always have our finger on the pulse of the next big thing. We’ll be rolling out even more partnerships and events across the country in the months to come.”
Future Farm expands to the US ...
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