Eel River Organic Beef expands West Coast Whole Foods footprint


By Hayley Hyer, Supermarket Perimeter



HYDESVILLE, CALIF. — Eel River Organic Beef products are now available in Whole Foods Markets in Northern California, Oregon and Washington.


“The abundance of rainfall and mild climate in Humboldt County and Northern California enables our family-owned and -operated ranches to provide what we believe is the finest, 100% organic grass-fed and grass-finished beef to consumers,” said Clint Victorine, rancher and Eel River Organic Beef founder. “We’ve been providing Eel River products to Whole Foods Market stores in Southern California, Las Vegas, Arizona and Hawaii since 2011, and it’s great that more consumers in our home region and throughout the Pacific Northwest can now find Eel River Organic Beef at their local Whole Foods Market stores.”


Eel River Organic Beef ranches use regenerative agricultural practices, and cattle are rotated through the pastures. The cattle are both raised and finished on the same pastures, so they are not stressed by unnecessary transportation. This also cuts down on fuel usage, making the process more sustainable.


“Sustainability is the guiding principle at Eel River Organic Beef. Being 100% certified organic means Eel River Organic Beef is non-GMO and is raised without any antibiotics, growth hormones, feed additives, or animal by-products,” said Victorine...