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·         Impossible Sausage at Cracker Barrel Welcomes New Era of American Road Trips

·         Cracker Barrel Expands Breakfast Menu with 'Build Your Own' Option

 

 

Impossible Sausage at Cracker Barrel Welcomes New Era of American Road Trips

Cracker Barrel Old Country Store adds Impossible Sausage to its new Build Your Own Homestyle Breakfast option, representing the first time the family chain has offered plant-based meat.

 

by Anna Starostinetskaya, VegNews

June 21, 2022

 

Today, Cracker Barrel Old Country Store announced a major update to its all-day breakfast menu, which includes the addition of plant-based sausage made by Impossible Foods. Now, at its more than 600 locations nationwide, guests can opt for Impossible’s plant-based sausage as part of Cracker Barrel’s new Build Your Own Homestyle Breakfast format (starting at $8.99, varies by location). This format consists of (non-vegan) eggs cooked any way, biscuits n’ gravy (also not vegan), and a choice of meat (where Impossible sausage is an option next to animal-derived sausage, bacon, and ham). Guests also get a choice of sides that include hashbrown casserole, fried apples, coarse-ground grits, and tomato slices.

 

“At Cracker Barrel, our all-day, homestyle breakfast menu is a staple that draws enthusiasm from guests of all ages, so we are always exploring opportunities to improve how our guests experience breakfast,” Sarah Breymaier, director of Menu Strategy at Cracker Barrel, said in a statement. “Our new breakfast menu innovations provide a personalized experience with delicious breakfast choices to satisfy every taste bud—whether guests are nostalgic for homestyle food, hungry for a nutritious plant-based option or have a craving for a sweet treat. At morning, noon or night, we want guests to enjoy craveable breakfast favorites at a compelling value.”

 

With mainstay menu options such as “Grandma’s Sampler” and “Old Timer’s Breakfast,” Cracker Barrel is known best for its meat-and-dairy-heavy Southern-style food. The addition of Impossible’s sausage marks the first time that Cracker Barrel has offered a plant-based meat option.

 

Americana goes plant-based ...

 

Impossible Sausage comes for breakfast ...

 

more, including links

https://vegnews.com/2022/6/impossible-sausage-cracker-barrel-americana

 

 

Cracker Barrel Expands Breakfast Menu with 'Build Your Own' Option

 

Source: Cracker Barrel Old Country Store

via FSR Magazine - June 21, 2022

 

Cracker Barrel Old Country Store announced today it is expanding its famous, all-day breakfast menu to offer even more variety and personalization. The new Build Your Own Homestyle Breakfast format allows guests to customize their experience just the way they want it. Further diversifying its breakfast offerings, Cracker Barrel is also adding Impossible Sausage Made From Plants to the menu as its first plant-based meat option, as well as a Stuffed Cheesecake Pancake Breakfast for those looking for a sweet treat any time of day.

 

“At Cracker Barrel, our all-day, homestyle breakfast menu is a staple that draws enthusiasm from guests of all ages, so we are always exploring opportunities to improve how our guests experience breakfast,” says Sarah Breymaier, director of Menu Strategy at Cracker Barrel. “Our new breakfast menu innovations provide a personalized experience with delicious breakfast choices to satisfy every taste bud – whether guests are nostalgic for homestyle food, hungry for a nutritious plant-based option or have a craving for a sweet treat. At morning, noon or night, we want guests to enjoy craveable breakfast favorites at a compelling value.”

 

Cracker Barrel’s all-day breakfast menu enhancements include:

 

·         Build Your Own Homestyle Breakfast: Everything guests love and crave about Cracker Barrel’s breakfast, just the way they want it. Begin with two eggs cooked any way, plus biscuits n’ gravy, then add choice of meat and a homestyle side, starting at $8.99.

o   Standard meat options include Thick-sliced Bacon, Smoked Sausage Patties, or a trio Sampling of Bacon, Sausage and Ham (Sugar or Country).

o   Guests have their pick of fan-favorite sides such as Hashbrown Casserole, Fried Apples, Coarse Ground Grits and Tomato Slices.

·         Plant-Based Meat Option: Explore a new, premium meat option on the Build Your Own Breakfast menu with Impossible Sausage, a craveable, juicy and savory sausage patty made from plants. The addition of Impossible Sausage marks Cracker Barrel’s first plant-based protein at a time when more than ever, consumers are seeking plant-based options that are better for them.

·         Premium Meat and Side Upgrades: In addition to Impossible Sausage, guests can choose from other premium meat options including the new, bold and flavorful Spicy Chicken Sausage, Fried Sunday Homestyle Chicken, Steak (Country Fried, Hamburger or Sirloin), Ham (Sugar or Country) or Grilled Chicken Tenders. Guests also have the option to enhance their breakfast with premium sides including Fresh Seasonal Fruit, Hashbrown Casserole Tots, Two Buttermilk Pancakes or Loaded Hashbrown Casserole.

·         Stuffed Cheesecake Pancake Breakfast: For an even sweeter experience, guests can combine dessert and breakfast in one with Cracker Barrel’s classic homestyle buttermilk pancakes stuffed with creamy cheesecake filling, topped with fresh seasonal fruit and powdered sugar, and served with strawberry syrup. The dish also comes with two eggs plus a choice of Thick-sliced Bacon or Smoked Sausage – a sweet indulgence for any time of day.

 

Cracker Barrel’s selection of mimosas, beer and wine create the perfect pairings for these new menu additions. For a limited time, guests can try the summer-inspired Rocket Pop Mimosa which features a classic Strawberry Mimosa topped with a Rocket Popsicle, or Jack Daniel’s Country Cocktails Lynchburg Lemonade for a refreshingly sweet cocktail. Watermelon Lemonade, a returning favorite, is also back for a limited time for those who prefer a refreshing, yet non-alcoholic option.

 

source url

https://www.fsrmagazine.com/content/cracker-barrel-expands-breakfast-menu-build-your-own-option