Gen Z Stakes Its Claim as The ‘Foodie’ Generation

 

Victoria Campisi, The Food Institute

June 21, 2022

 

Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village.

 

According to the report, Young & Hungry, Gen Z considers themselves the “foodie” generation, fueled by a desire to discover new recipes and find inspiration through social media platforms such as TikTok and Instagram.

 

“Gen Z is truly leaving its mark on everything it touches – and the food industry is no exception,” Kathy Sheehan, senior vice President at Cassandra, said in a press release. “Gen Z is changing the face of the industry, putting a greater emphasis on a holistic approach to food and using it as a way to express themselves.”

 

The Food Institute explored why this generation has such an attachment to food and what it means:

 

WHY FOOD IS SUCH A BIG PART OF GEN Z’S IDENTITY

 

More than half of all Gen Z respondents stated that what they eat is indicative of who they are as a person...

 

SOCIAL MEDIA’S IMPACT

 

Fifty-three percent of Gen Z respondents also said they find inspiration for new foods through TikTok...

 

more

https://foodinstitute.com/focus/gen-z-stakes-its-claim-as-the-foodie-generation/