Gen Z Stakes Its Claim as The ‘Foodie’ Generation
Victoria Campisi, The Food Institute
June 21, 2022
Being a “foodie” is now a central component of the Gen Z identity, according to a recent study from Cassandra by Big Village.
According to the report, Young & Hungry, Gen Z considers themselves the “foodie” generation, fueled by a desire to discover new recipes and find inspiration through social media platforms such as TikTok and Instagram.
“Gen Z is truly leaving its mark on everything it touches – and the food industry is no exception,” Kathy Sheehan, senior vice President at Cassandra, said in a press release. “Gen Z is changing the face of the industry, putting a greater emphasis on a holistic approach to food and using it as a way to express themselves.”
The Food Institute explored why this generation has such an attachment to food and what it means:
WHY FOOD IS SUCH A BIG PART OF GEN Z’S IDENTITY
More than half of all Gen Z respondents stated that what they eat is indicative of who they are as a person...
SOCIAL MEDIA’S IMPACT
Fifty-three percent of Gen Z respondents also said they find inspiration for new foods through TikTok...