Johnsonville broadens test-market launch of new sausage snacks, offers free samples at Brewers game
Alex Garner, Sheboygan Press (WI)
June 20, 2022
SHEBOYGAN FALLS - This month, Johnsonville is expanding the rollout of its new Summer Sausage Sticks to Festival Foods, Woodman’s and Pick 'N Save locations across Wisconsin, according to a June 15 news release.
The Summer Sausage Sticks part of the test-market lineup are available in original pork, garlic pork and beef, and can be bought as individual sticks or in pouches of eight sticks. The individual sticks cost $1.49-$1.79 and the pouches cost $7.99-$8.99.
“Making delicious sausage has given us a way to deliver against consumers’ growing demand for portable, protein-forward snacks that taste good,” Johnsonville brand manager Jackie Hendricks said in the news release.
The pork sticks contain 6 grams of protein, and the beef stick contains 5 grams of protein, according to the news release.
Attendees at the Milwaukee Brewers-St. Louis Cardinals game Tuesday will have the chance to try the new sausage sticks. Johnsonville will distribute more than 21,000 free samples and coupons to attendees at the Pedestrian Bridge, Home Plate Gate and Third Base Gate at American Family Field.
American Family Fields is also among one of the more than 140 sports stadiums to serve Johnsonville sausage at its food stands...
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