JOHN DEERE CEO TO ADDRESS TECHNOLOGY'S ROLE IN FEEDING THE WORLD AT CES 2023
JOHN MAY WILL DISCUSS WHY THE OPPORTUNITY FOR TECHNOLOGY AND SUSTAINABILITY TO POSITIVELY IMPACT THE WORLD IS MOST PRESENT IN AGRICULTURE.
By Laurie Bedord, Successful Farming
Agriculture.com - 6/15/2022
When John Deere first debuted at the Consumer Electronic Show (CES) in 2019, many were scratching their heads as to why an ag company would exhibit at the world's largest technology show. As Deere continues to build technology into its DNA, it has become clear this strategic move is a critical step in not only advocating for farmers but also highlighting how it is developing technology with a purpose.
At CES 2020, Doug Sauder, director of applied intelligence for John Deere Intelligent Solutions Group, said, “It allows us to educate the technology industry because most people in urban environments aren’t connected to the source of their food and don’t necessarily have an appreciation for the role technology plays in agriculture to solve some of the big challenges we face.”
Each year it attended CES, Deere has highlighted the importance of innovation in agriculture from planting to harvest...