"Customers aggressively moved to pork during the quarter," McMullen said. "And some of that movement was at the expense of people not buying as much beef because it's a great value for the money."

 

 

Inflation-hit shoppers are opting for own brands, buying in bulk, and switching from beef to pork, Kroger says

 

         Consumers are changing how they shop as inflation continues to hit, executives from Kroger say.

         This includes buying own-brand products and switching from beef to pork.

         Kroger said it expected inflation to remain high for the rest of the year.

 

Grace Dean, Business Insider

Jun 17, 2022

Inflation-hit consumers are changing how they shop, executives from Kroger say.

 

Some are opting to buy own brands rather than big names and others are switching from beef to cheaper meats like pork.

 

"We are seeing different shopping behaviors based on how individual customers are experiencing the current inflationary environment," CEO Rodney McMullen said...

 

... As well as buying in bulk, consumers are changing which food items they're buying, too. "Customers aggressively moved to pork during the quarter," McMullen said. "And some of that movement was at the expense of people not buying as much beef because it's a great value for the money."

 

"We think the customers are doing a lot of work on balancing their total budget, and we continue to balance it as well with promotions," McMullen said...

 

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https://www.businessinsider.com/inflation-kroger-money-price-shop-shoppers-own-brands-beef-pork-2022-6