… 30% of U.S. adults plan to eat more plant proteins over the next several years, making "flexitarians" — who may eat tofu on Tuesday and steak on Saturday — the influential swing voters… 

 

 

University of Minnesota survey: 1 in 5 Americans prefer plant protein over meat

Omnivores will be hunting for more plant protein in the coming years, driving demand for alternatives.

 

By Brooks Johnson, Star Tribune (MN)

June 15, 2022

 

Despite the rapid rise of plant-based everything, 80% of Americans still prefer protein from animals, according to a new University of Minnesota survey.

 

But 30% of U.S. adults plan to eat more plant proteins over the next several years, making "flexitarians" — who may eat tofu on Tuesday and steak on Saturday — the influential swing voters.

 

"Flexitarians choose to eat meat less regularly, and they will continue to drive demand for plant-based products, rather than the strict vegans," Dulce Paredes, vice president of global consumer insight at Takasago International, said last week at a plant protein conference in St. Paul.

 

"For thousands of years we've been looking for alternatives to meat and dairy because they were scarce and expensive," she said, but now it's all about choice and variety.

 

Health and environmental concerns are causing more people to turn to chickpeas, Impossible Burgers, grains and other meat alternatives on a regular basis, said Pam Ismail, director of the U's Plant Protein Innovation Center.

 

"Consumer needs are driving demand, and the industry is trying to address that," she said, especially as the environmental goals of major food companies encourage more plant-based offerings regardless of demand.

 

Globally, the plant-based protein market is expected to grow from $29 billion in 2020 to $162 billion by the end of the decade.

 

The U.S. meat and poultry market, meanwhile, is on track to grow from $170 billion to more than $215 billion during the same period...

 

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https://www.startribune.com/u-of-m-survey-1-in-5-americans-prefer-plant-protein-over-meat/600182386/