JBS invests in traceability projects in Mato Grosso

JBS has committed to funding and supporting several sustainability projects in the Brazilian state of Mato Grosso, including an effort to improve traceability.


By New Food Magazine (UK)

16 June 2022


The CEO of JBS Gilberto Tomazoni and the CEO of IDH – the Sustainable Trade Initiative, Daan Wensing announced that they will broaden their partnership for the sustainable production of calves in Brazil. Their goal is to register one million animals by 2025, ensuring that calves can be traced from breeder farm all the way through the supply chain. 


Since 2019, JBS has supported the Brazilian State of Mato Grosso’s Produce, Conserve and Include (PCI) Strategy, one of the largest subnational projects globally, aiming to transform Brazilian livestock traceability. An initiative for sustainable development based on land use efficiency, PCI is an instrument for Mato Grosso to reach its Net Zero commitment by 2035, with emissions reduction of 236 gigatons of CO2. The partnership will now also be extended to Pará State and already supports the goals of Barra do Garças PCI Compact, where the company operates a beef processing unit.


JBS says it will provide specialised technical assistance through its Green Offices network. On the ground teams will work with breeders to encourage them to declare their animals on the Protocol for Sustainable Production of Calves platform, managed by CNA (the Brazilian Confederation of Agriculture and Livestock). JBS says this will ensure greater transparency and enable land title regularisation as well as environmental regularisation under the Brazilian Forestry Code.


JBS hopes its investment in technical assistance to support breeders to adhere to the Protocol will also support IDH’s landscape aim to recover 100,000 hectares of low productivity pasture in Barra do Garças (Mato Grosso) and 2.5 million hectares throughout the state of Mato Grosso...