JBS delves deeper into the world of alternative proteins


By Gwen Ridler, Food Manufacture (UK)



In this exclusive podcast interview, JBS global head of innovation and operational excellence Eduardo Noronha discusses the meat processing giant’s plans for alternative proteins across plant-based, fermented and cultivated meat.


“The reasons are the following,” ​said Noronha. “The expectation of population growth by 2050 will be 10bn people on the planet, about a 35% increase, and demand for proteins is expected to grow 70%. To meet that demand it’s necessary to develop alternative ways of producing protein. ​


“As a larger food production company, we need to help foster and develop those alternative proteins. ​


Needs and trends ​


“The second is consumer needs and trends. The consumers change their habits and behaviours and are looking for alternative ways to source their protein.”​


He went on to discuss the role that cultivated meat and alternative proteins would play in JBS’s portfolio and its future plans.


“It’s hard to say right now what will be the market share inside our portfolio in terms of proteins, but the protein market today is worth about $800bn per year and it will be close to $1trn in a few years,” said Noronha.


“Any percentage on a trillion dollars is relevant already. There are some projections that say it’ll be five percent, 10%, 30%. At the moment this is not the biggest motivation – the biggest motivation is what I mentioned before.”​


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