In this file:
· Cargill focusing on meat’s multicultural appeal
… the willingness of consumers to explore cross-culture cuisine serves as untapped potential for operators of retail meat departments…
· Cargill RegenConnect expands program to 15 states for 2022-23 crop season
… Cargill will once again offer one-crop-year contracts to producer customers in eligible states to sequester carbon through implementation of new or expanded regenerative agriculture practices such as cover crops, no-till or reduced-till…
Cargill focusing on meat’s multicultural appeal
By Joel Crews, Meat+Poultry
WICHITA, KAN. – Increasing diversity in the cultural make up of retail consumers, combined with the willingness of consumers to explore cross-culture cuisine serves as untapped potential for operators of retail meat departments, according to a marketing and insights team with Cargill.
Because the numbers of multicultural fresh meat shoppers are on the rise and are expected to continue growing for the next four decades, Cargill said a new strategy is needed to meet the growing demand for meat products that appeal to this broad base of consumers, and it plans to research new opportunities.
“There’s never been a more important time for traditional retailers to reassess their fresh meat case offering,” said Cargill.
“Research and insights work will include gathering additional data and working with multicultural employee resource groups to get cultural inputs including Cargill’s Hispanic Latino, Ebony and Asian Alliance Councils. To put these insights into action, Cargill is currently working with retail customers to audit their current assortments and develop opportunities for the fresh meat case to reach multicultural shoppers in new and unique ways.
As an example of how multicultural consumer segments, including Asian Americans, Blacks and Hispanics, are in a position to flex their spending muscle, Cargill pointed out that Hispanic consumers are projected to represent 28% of the US population by 2060. Already, Hispanic consumers’ buying power is nearly $2 trillion and growing.
Recognizing the changing landscape and projecting the opportunities for retailers in the future based on trending multicultural data, Cargill’s team of protein and marketing specialists released initial predictions for this broad market segment to help retailers meet the growing demand. The company plans to expand its consumer research to better serve the country’s multicultural population.
Cargill Press Release
via KTIC (NE) - May 12th, 2022
Enrollment opens this month for Cargill RegenConnectTM, a voluntary market-based regenerative agriculture program offering producers a simple, flexible, and transparent way to access the growing carbon marketplace. For the 2022-23 crop season Cargill has expanded grower eligibility to 15 states including: Illinois, Indiana, Ohio, Missouri, Tennessee, Arkansas, Minnesota, Michigan, Wisconsin, Nebraska, Kansas, Iowa, Kentucky, North Dakota, and South Dakota.
“In our first year, Cargill has received a tremendous response from growers about RegenConnect,” said Nathan Fries, program lead for Cargill RegenConnect. “It is our goal to deliver a best-in-class program that is economically viable for farmers and improves their profitability through the tools, resources and market access they need to make the shift to regenerative agriculture.”
Cargill will once again offer one-crop-year contracts to producer customers in eligible states to sequester carbon through implementation of new or expanded regenerative agriculture practices such as cover crops, no-till or reduced-till. Eligible acres must have a primary crop of corn, soy or wheat. Farmers can choose the practices that are best suited to their operation’s unique growing conditions. For the 2022-23 enrollment, Cargill will offer a market competitive price of $25 per metric ton of carbon sequestered per acre.
Carbon sequestration achieved through RegenConnect will contribute to Cargill’s scope 3 climate commitment and also can help the company’s downstream customers achieve their voluntary carbon reduction goals. Cargill aims to have 10 million acres enrolled in sustainable and regenerative farming programs by 2030.
How to Enroll for 2022-23 Season ...