Canadian Meat Council receives funding to grow exports

 

by Cory Knutt, Swift Current (Canada)

May 12 2022

 

On Wednesday, Minister of Agriculture and Agri-Food, Marie-Claude Bibeau, announced an investment of up to $543,271 to support efforts by the Canadian Meat Council (CMC) to grow Canada's red meat exports.

 

"Canada's red meat industry is a strong driver of our nation's economy. This investment will help the industry diversity its exports and develop markets by building new trade relationships. Our producers and processors are at the heart of the vitality of our rural communities, and we will continue to support them," said Bibeau.

 

With funding under the AgriMarketing Program, the CMC will implement a global market strategy that aims to maintain existing markets and identify new opportunities to diversify trade.

 

In collaboration with the Canadian Pork Council (CPC) and the Canadian Cattlemen's Association (CCA), the CMC is undertaking activities such as trade advocacy missions, engaging with in-market intelligence specialists, and arranging inspection visits by international officials to demonstrate compliance with food safety standards for export. This work will help build and strengthen relationships with foreign industry partners and boost Canada's reputation for high-quality and safe products...

 

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