Robert Vlasic, who built his family's hometown Vlasic pickles business into a national brand before selling it, died Sunday at the age of 96

 

 

Robert Vlasic, who built family's pickles into country's top brand, dies

 

Sherri Welch, Crain's Detroit Business

May 12, 2022

 

When Robert Vlasic sold his family's Vlasic pickles business to Campbell Soup Co. in 1978 for a reported $33 million, he did something unheard of at the time.

 

Vlasic asked for a seat on the company's board.

 

That was very unusual for a small company that was acquired by a dominant Fortune 500-company like Campbell, his son Bill Vlasic said Thursday.

 

The Dorrance family that controlled Campbell Soup Co. at the time was so impressed by Vlassic that they made him chair of their board, said Bill, the retired Detroit bureau chief for the New York Times.

 

"While that may have seemed like something unusual to people who didn't know him, I wasn't surprised. He became as passionate about the soup business as he was about the pickle business and all of his businesses."

 

Robert Vlasic, who built his family's hometown Vlasic pickles business into a national brand before selling it, died Sunday at the age of 96.

 

Beyond his success in business, Vlasic was a noted philanthropist, lay leader in the Catholic church and proud leader of the family he had with his late wife Nancy...

 

more, including links

https://www.crainsdetroit.com/obituaries/robert-vlasic-who-built-familys-pickles-countrys-top-brand-dies