Carl’s Jr. and Hardee’s to undergo $500 million brand transformation
Franchisees commit to remodeling as parent company CKE Restaurant Holdings researches new equipment and prepares for menu simplification
Bret Thorn, Nation's Restaurant News
May 10, 2022
CKE Restaurant Holdings, the parent company of quick-service brands Carl’s Jr. and Hardee’s, has announced a systemwide plan to overhaul their restaurants, including extensive remodeling that will involve some $500 million in investments.
The Franklin, Tenn.-based company said it will spend $60 million on what it is calling a “brand transformation” that will include new digital menu boards at the drive-thrus and dining rooms, new equipment, streamlined menus and new equipment to make the restaurants more efficient and employees’ jobs easier. The remainder of the spending will come from franchisees, whose restaurants make up 94% of the two brands’ locations.
Chief global development officer Matthew Walls said that about 95% of franchisees have committed to the renovations, which were introduced to them in December, adding that he expected to have 100% buy-in “very soon.”
“There’s this true passion around us reimaging our brand rather than [just] remodeling our stores,” Walls said...