Study: Meal Kits Gaining Momentum with Gen Z, Millennials


Kelly Beaton, The Food Institute

May 9, 2022


New consumer research suggests that meal kits are gaining momentum – especially with young adults.


According to research from Culinary Visions, an insights and trends forecasting practice, 49% of consumers ages 18-34 say meal kits are now part of their weekly grocery routine, reported Progressive Grocer (May 6).


“Meal kits appeal to young adults for a variety of reasons, including convenience, value, experience, and sustainability,” a Blue Apron spokesperson told The Food Institute.


The Blue Apron spokesperson added that young families seeking healthy, high-quality ingredients is driving demand for more four-serving meal kits, noting “We believe families are the largest growth opportunity for our business.”


The Culinary Visions study of more than 2,000 U.S. consumers, conducted in March, also revealed that 91% of respondents said they enjoy cooking at home and 76% think of themselves as adventurous eaters...


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