Busch Light, John Deere team up to support American farmers

Limited-edition cans, cornhole fan experience aim to raise funds and awareness for Farm Rescue.

 

Feedstuffs 

May 09, 2022

 

Busch Light, longtime supporter of farming communities, announced today that it will bring limited-edition “For the Farmers” cans to fans across the country. The initiative is in collaboration with John Deere, the iconic tractor company with a 188-year history in supporting farmers. A portion of the proceeds from the release will benefit Farm Rescue, a non-profit that provides critical material aid to family farms. To bring further awareness to the challenges facing agricultural communities, the collaboration between the two iconic American brands will include a fan experience called Cornfield Cornhole. 

 

“For the Farmers” limited edition cans

 

Available May 16 through July 3, consumers can purchase 24- or 30-pack cases of 12-ounce Busch Light cans with farming graphics that feature the John Deere logo and equipment. For each case sold during its limited run, Busch Light will donate $1 to Farm Rescue, up to a maximum of $100K, with John Deere matching Busch Light’s donation.1 With the support of donations like these, Farm Rescue can provide hands-on assistance to farm and ranch families that have experienced a major injury, illness or natural disaster.

 

“The ‘For the Farmers’ cans mark a legendary union of two iconic brands with a shared passion for supporting farmers and the great Heartlands of America,” said Krystyn Stowe, head of marketing of Busch Family Brands at Anheuser-Busch. “We knew that John Deere was the perfect companion to join forces with us as we bolster our shared efforts to support the farming community that is so important to us.”

 

Jenny Ose, director of marketing of Agriculture and Turf at John Deere, commented, “This collaboration presents an exciting, valuable opportunity to celebrate farmers, the ag industry as a whole and the important work of Farm Rescue. We’re thrilled to be part of this campaign because it supports Farm Rescue’s mission and our farming communities across America.”

 

Cornfield Cornhole presented by Busch Light and John Deere ...

 

Busch Light and Farm Rescue ...

 

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