Vegadelphia files lawsuit against Dunkin', Beyond Meat for trademark violation on plant-based breakfast sandwich

The slogan and branding were called "nearly identical" by Vegadelphia.

 

By Kelly McCarthy, ABC News

May 6, 2022

 

A Philadelphia-based vegan food company is accusing Dunkiní and Beyond Meat of stealing its slogan.

 

The donut chain and the plant-based meat giant partnered a few years ago to create a vegan breakfast sandwich which was sold in Dunkin' stores.

 

According to court documents obtained by ABC News from the U.S. District Court for the Middle District of Florida, Vegadelphia claimed Dunkin Brands Inc and Beyond Meat Inc collectively "knew about this federally registered trademark on information and belief when they adopted the indistinguishable 'great taste, plant-based' slogan for a celebrity-laden national advertising campaign supporting their Beyond Sausage meat substitute menu item."

 

Vegadelphia said in the complaint it has used its original slogan since 2013 and that the result of Dunkin' and Beyond's "illegal campaign" caused a "profitable shift of Dunkinís marketplace positioning, expansion of its nationwide overall sales, increase in customer purchases per visit, growth of Beyondís base of repeat customers, and improvement of Dunkinís share price, greatly enhancing the goodwill of both companies."

 

The breakfast sandwich in question, made with Beyond Meat products, launched in 2019 but other media outlets including Reuters, note that the chain dropped it from most of its store menus last year...

 

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