‘The Pregnancy Whopper’ – Burger King Indulges Pregnancy Cravings for Mother’s Day
Branding in Asia
May 6, 2022
Burger King in Germany has released a new campaign in the run-up to Mother’s Day by introducing “The Pregnancy Whopper” – your good ol’ Whopper refashioned with some of the most popular food combinations according to the survey, such as cucumbers and jam, fish sticks and applesauce, curry sausage and fried herring, and more.
According to data from Burger King For 58% of the surveyed women, said that pregnancy food cravings are a thoroughly familiar phenomenon, while 76% said that resistance to pregnancy cravings is impossible.
“Our survey among pregnant women and mothers clearly indicates that pregnancy cravings are not just a myth. These cravings are as real as pregnant women’s desire for special food combinations”, says Klaus Schmäing, director of marketing at Burger King Deutschland GmbH.
“This brought us to the idea to turn the most popular pregnancy cravings into pregnancy Whopper sandwiches. As a result, combinations like cucumber with jam or sausage with chocolate cream have been created – and expectant moms have enthusiastically tried them.”
The campaign – which runs across both socials and OOH – is encouraging mothers in Germany to visit Burger King and try “pregnancy Whopper” to tame their cravings. However, they will offered exclusively on Germany’s Mother’s Day at a select Berlin Burger King restaurant...
more, including the video ad [1:14 min.]
Woman gives birth to baby in Australian Burger King car park
Siobhan Smith, Metro (UM)
6 May 2022
Tiana Keane, 24, and her partner Josh Armstrong, 28, have recently welcomed their new baby boy, Reid into the world.
But it wasn’t the birth they had planned – and baby Reid arrived in the car park of a local fast food chain.
Tiana, an administrator, wanted to have her second baby in a water birth at her local family birth centre, but – as well all know – sometimes life has other plans, and the little one decided the original plan wasn’t meant to be.
The couple, who actually met working at KFC, were on the way to the hospital when things started to happen faster than anticipated and Tiana started to feel the baby’s head emerging.
Then, she felt her body begin to push.
With things happening so quickly, the couple made a detour to a nearby car park, just minutes up the road from their house. It also happened to also be their local Hungry Jacks; the Australian version of Burger King.
Tiana said: ‘At 6:50pm my water broke and it was absolute chaos from there. I jumped in the shower, but contractions were coming on really strong, so I said to Josh, “We have to go, my body feels like it needs to push.”‘
‘When we were driving, I was questioning myself because I felt like his head was on its way out, I had this really strong urge.
‘I sort of felt like my body was starting to push and I was terrified. I thought I was going to have to birth this baby on the side of the road.
‘I was freaking out but then I thought I was just being dramatic. Then all of my thoughts and feelings went out the window and I was just focused on getting him out, I just had to push him out...
more, including photos