Conagra names McDonald’s exec to head grocery and snacks business

 

Christopher Doering, FoodDive

May 5, 2022

 

Dive Brief:

 

·         Conagra Brands has named Lucy Brady president of its grocery and snacks operations starting June 15, the company said in a statement. Brady will lead the ongoing modernization and growth of brands such as Slim Jim, Duncan Hines and Angie’s Boomchickapop.

 

·         Brady brings extensive experience in marketing, corporate strategy, innovation, business development and value creation, Conagra said. She spent the past six years at McDonald’s working on initiatives to improve the customer experience at the restaurant chain.

 

·         As consumer demands and trends evolve, Brady will need to ensure that Conagra continues to innovate its iconic brands and maintain their relevance amid fierce competition from other CPG giants and upstarts.

 

Dive Insight:

 

The decision to hire Brady is reflective of trends infiltrating the food space as a whole. Consumers are snacking more and what they are looking for in the foods they eat is rapidly changing; from how, when and where they eat to what the products are made from and even how their ingredients are sourced.

 

As Conagra noted, Brady spent much of the last half-decade working on measures at McDonald’s that improved the experience for customers and made them want to come back to eat at the fast-food giant’s locations. These initiatives included delivery, loyalty, digital ordering and pickup and personalized communications...

 

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