… the fast-food brand that has seemingly had the most success going plant-based is Burger King… While there may be growing critiques of BK's vegan burger from U.S. customers, the chain saw "stunning success" with their most daring foray into veganism to date—a month-long 100% vegan menu at one of their high-traffic storefronts in London. The success has spurned Burger King to set a new goal for itself: a 50% meat-free menu by 2030… 

 

 

This Major Fast-Food Burger Chain Is Planning to Go 50% Meatless

After a successful experiment abroad, the American burger slinger has a new goal.

 

By Ashley Uzer, Eat This, Not That! 

May 5, 2022

 

We've seen our fair share of meatless menu items (both successful and short-lived) from our favorite fast-food restaurants. KFC recently debuted plant-based "chicken" nuggets, Taco Bell tested plant-based meat made from peas and chickpeas, and McDonald's unveiled the McPlant to a lukewarm reception.

 

But the fast-food brand that has seemingly had the most success going plant-based is Burger King. The chain was one of the earlier adopters of vegan meat. It launched the Impossible Whopper in 2019 and saw same-store sales jump 6% in the quarter that followed. This veggie success inspired "The King" to launch Impossible nuggets last fall, but only in select U.S. cities without plans for a nationwide rollout.

 

While there may be growing critiques of BK's vegan burger from U.S. customers, the chain saw "stunning success" with their most daring foray into veganism to date—a month-long 100% vegan menu at one of their high-traffic storefronts in London. The success has spurned Burger King to set a new goal for itself: a 50% meat-free menu by 2030.

 

"We've been pleased with the results, including a doubling of plant-based product incidents in Europe in the quarter and we are looking for new market opportunities in Europe and around the world to expand the platform," said José Cil, CEO of Restaurant Brands International (which owns Burger King) in a recent earnings call...

 

more, including links

https://www.eatthis.com/news-fast-food-chain-half-meatless/