Former Google Executive to Talk to Pig Farmers about Selling Pork


By Jennifer Shike, FarmJournal's Pork

January 13, 2022


Steve Lerch, former Google executive, will share his insight into digital issues, consumer behavior and innovation at the 2022 Ohio Pork Congress in Lima, Ohio.


Lerch leverages his nine years at Google serving as a digital strategy consultant to dozens of the worlds most well-known brands to bring independent consulting services to companies of all sizes and across all industries. Lerch is obsessed with data, patterns and trends, but believes data isnt useful when its boring.


Check out Lerch's presentation and more at the Ohio Pork Congress that is moving to a new location this year at the Veterans Memorial Civic and Convention Center in Lima, Ohio, on Feb. 8 and 9.


In addition to Lerch's keynote address, the event will include educational seminars, the largest pork-specific tradeshow in the Mid-East and recognition of industry leaders as well as opportunity to support the Friend of Pork PAC. Register at


I encourage all pork producers and allied industry members to attend Ohio Pork Congress, Ryan McClure, Ohio Pork Council president and producer from Paulding County, said in a release. I am eager to see friends new and old to reconnect. So much is happening in our industry, the educational seminars and our keynote speaker will provide valuable guidance to producers who continue to navigate some choppy waters.


Veterans Memorial Civic and Convention Center will allow Ohio Pork Congress to expand its tradeshow space and offer educational seminars. Attendees are invited to participate in a discussion with Bill Even, CEO of the National Pork Board, and Nick Giordano, vice president and counsel, global government affairs of the National Pork Producers Council. In addition to an Ohio Pork Council update, other topics and speakers include: