As 71% of Americans Dabble in Plant-Based, 2022 Will Be a High-Stakes Brand Battleground

Faux poultry, potato milk and more will fuel billions in sales for alternatives to meat and dairy

 

By T.L. Stanley, Adweek

Jan 13, 2022

 

It’s a great time to be a flexitarian in America, where consumers who mix and match a diet of animal protein with faux meat and dairy alternatives can find plant-based options at popular mainstream chains like KFC, Burger King, Starbucks and even McDonald’s (which has finally joined its rivals with a trial run of the McPlant burger).

 

The same is true at upscale chef-led restaurants—not just in coastal enclaves—and Gordon Ramsay recently set TikTok on fire with a vegan bacon recipe.

 

For home cooks, grocery channels from Walmart to Safeway now stock a wide variety of egg alternatives, frozen veggie-friendly meals, vegan cheese and meatless burgers, chicken and sausage. Tuna-free tuna and seafood-less crab cakes? They’re not just in specialty stores anymore.

 

The abundant supply aims to meet a growing demand: 71% of U.S. adults reported trying at least one plant-based product in 2021, according to Datassential, and 48% look for products labeled “plant based,” per the Hartman Group, while 67% have tried non-dairy milk, says Morning Consult, citing that one in three consumers drinks it at least weekly.

 

Pandemic gains, quality control ...

 

Poultry wars and potato milk ...

 

more, including links 

https://www.adweek.com/commerce/as-71-of-americans-dabble-in-plant-based-2022-will-be-a-high-stakes-brand-battleground/