TGI Fridays launches ‘Fridays on the Fly’ small format to-go concept

The 2,500-square-foot concept will lean into Fridays’ growing delivery and takeout customer segment

 

Joanna Fantozzi, Nation's Restaurant News

Jan 11, 2022

 

TGI Fridays has joined the growing group of casual-dining chains leaning into pandemic-driven off-premises growth with the development of ‘Fridays on the Fly,’ which will be a new small format restaurant, the company announced at the virtual ICR conference on Monday.

 

The new 2,500-square-foot store format —which will have a smaller dining room and focus primarily on fulfilling delivery and takeout orders — is coming soon both to U.S. markets and internationally. The first store is currently under construction (although CEO Ray Blanchette did not see where or when this store would be opening) and each store is estimated to garner $2 million average unit volumes.

 

“What always inhibited the growth of smaller footprints was people still want to eat on Friday and Saturday night at 7 p.m., so if you don’t have the capacity to handle them, it’s hard to get to your average unit volume,” Blanchette said Monday...

 

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https://www.nrn.com/casual-dining/tgi-fridays-launches-fridays-fly-small-format-go-concept