Will Plant-Based Chicken be the Next Big Menu Item?

 

Victoria Campisi, The Food Institute

Jan 12, 2022

 

Plant-based chicken is taking center stage in 2022.

 

KFC is the latest chain to introduce a vegan-friendly chicken option. It partnered with Beyond Meat for a limited run of Beyond Fried Chicken across the U.S.

 

The announcement came shortly after it was revealed that Burger King would launch its own vegan nuggets in the U.K. made by plant-based meat company The Vegetarian Butcher, reported Livekindly (Jan. 4). The nuggets join the Vegan Royal chicken-style sandwich, which was already on the menu.

 

These new developments leave one to wonder if plant-based chicken is becoming the new plant-based burger.

 

WHY ARE WE SEENG MORE PLANT-BASED CHICKEN? ...

 

WHAT ARE CONSUMERS LOOKING FOR IN A PRODUCT? ...

 

more, including links

https://foodinstitute.com/focus/will-plant-based-chicken-be-the-next-big-menu-item/