How OmniPork’s Vegan Spam Musubi Is Helping Fish-Centric Chain Pokeworks Become More Sustainable

Fish-centric chain Pokeworks is exploring new and sustainable protein options with the test launch of vegan spam musubi made in partnership with Hong Kong-based OmniFoods.

 

by Anna Starostinetskaya, VegNews 

January 12, 2022

 

This month, leading poke chain Pokeworks is testing vegan spam musubi on its menu at seven corporate locations in Washington, New York, and California. The new menu item at the chain—which specializes in customizable poke bowls—was developed in partnership with Hong Kong-based vegan brand OmniFoods and uses its OmniPork Luncheon (a vegan take on Hormel’s SPAM) instead of pork to recreate fan-favorite protein Garlic Spam Musubi. Pokeworks is testing the new plant-based pork option in time for Veganuary, the campaign that challenges people to go vegan for the month of January and beyond.

 

“This partnership with OmniFoods is very exciting as we continue to find more plant-based alternatives that can be added to our customers’ favorite bowls at Pokeworks,” Steve Heeley, CEO of Pokeworks, said in a statement. “With sustainability as one of our core values, we are constantly looking for innovative ways to meet consumer demand that are both good for the planet and provide healthy options for mindful consumers. We look forward to working with OmniFoods to help showcase [its] premium, preferred alternative to our traditional Garlic Spam Musubi.”

 

Pokeworks currently operates 65 restaurants nationwide and as it plans to grow to 85 locations by the end of 2022, the chain is looking to diversify its menu with more sustainable proteins. In addition to working with OmniFoods (which also recently launched a vegan fish line), Pokeworks has partnered with aquaculture startup WildType to bring its sushi-grade cultured fish—made from a small number of fish cells in a lab setting—to consumers once the startup gains regulatory approval.

 

Vegan “spam” is a thing now ...

 

more, including links

https://vegnews.com/2022/1/omnipork-vegan-spam-musubi-pokeworks