Danish Crown expands into alt protein with first broad plant-based range


By Flora Southey, Food Navigator



The pork and beef processor says the launch marks the start of Danish Crown’s initiatives within alternative proteins.


Danish Crown is a big name in meat. From fresh meat to cold cuts and sausages, the Danish operation - specialising in pork and beef - boasts a number of meat-centric brands within its portfolio.


These include Danish Crown Pure Pork, high welfare Bornholmer Grisen, organic-focused Friland, and Demark’s oldest brand, Tulip.


Having previously dipped its toe into plant-based water, Danish Crown is now releasing its first broad product range of plant-based food under its Den Grønne Slagter (The Green Butcher) brand in Denmark.


From veggie bites to Indian-inspired biryani ​...


Preparation is key​ ...


Products for ‘any taste’​ ...