Danish Crown expands into alt protein with first broad plant-based range

 

By Flora Southey, Food Navigator

12-Jan-2022

 

The pork and beef processor says the launch marks the start of Danish Crown’s initiatives within alternative proteins.

 

Danish Crown is a big name in meat. From fresh meat to cold cuts and sausages, the Danish operation - specialising in pork and beef - boasts a number of meat-centric brands within its portfolio.

 

These include Danish Crown Pure Pork, high welfare Bornholmer Grisen, organic-focused Friland, and Demark’s oldest brand, Tulip.

 

Having previously dipped its toe into plant-based water, Danish Crown is now releasing its first broad product range of plant-based food under its Den Grønne Slagter (The Green Butcher) brand in Denmark.

 

From veggie bites to Indian-inspired biryani ​...

 

Preparation is key​ ...

 

Products for ‘any taste’​ ...

 

more

https://www.foodnavigator.com/Article/2022/01/12/Danish-Crown-expands-into-alt-protein-with-first-broad-plant-based-range