Danish Crown expands into alt protein with first broad plant-based range
By Flora Southey, Food Navigator
The pork and beef processor says the launch marks the start of Danish Crown’s initiatives within alternative proteins.
Danish Crown is a big name in meat. From fresh meat to cold cuts and sausages, the Danish operation - specialising in pork and beef - boasts a number of meat-centric brands within its portfolio.
These include Danish Crown Pure Pork, high welfare Bornholmer Grisen, organic-focused Friland, and Demark’s oldest brand, Tulip.
Having previously dipped its toe into plant-based water, Danish Crown is now releasing its first broad product range of plant-based food under its Den Grønne Slagter (The Green Butcher) brand in Denmark.
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