Masters of Beef Advocacy Program Reaches 20,000 Graduates


Oklahoma Farm Report

07 Jan 2022


The Masters of Beef Advocacy (MBA) program managed by the National Cattlemen's Beef Association, a contractor to the Beef Checkoff, hit 20,000 graduates this week. Created in 2009, the MBA program is a free, self-guided online course that provides members of the beef community - from farmers and ranchers to students, supply chain members and consumers - with the tools and resources needed to become a strong advocate for the beef community.


“Consumers are becoming increasingly removed from agriculture and understanding where their food comes from,” said Paul Dybedahl, Associate Director of Communications for the Masters of Beef Advocacy Program. “This is an exciting milestone because it shows that consumers and cattle producers alike want to learn more and share their stories, and the MBA program is here to help.”


2021 was a big year for the MBA program and Dybedahl credits the launch of MBA NextGen for much of the success and continued growth of the program. NextGen, which was launched in January, updated training modules, splitting the course into five online lessons:


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