Domino’s Just Launched Its First Vegan Pepperoni Pizza at 1,200 UK Stores

Domino’s is celebrating Veganuary with Vegan PepperonNAY, its first plant-based pepperoni pizza made in partnership with The Vegetarian Butcher.


by Anna Starostinetskaya, VegNews 

January 6, 2022


This week, international pizza chain Domino’s launched its first vegan pepperoni pizzas at its stores across the United Kingdom. Created to coincide with the popular Veganuary campaign—when people commit to adopting a plant-based diet for the month of January and beyond—the chain’s new Vegan PepperoNAY pizza is made with plant-based pepperoni developed by Dutch brand The Vegetarian Butcher.


“After much experimenting in the Domino’s kitchens, with taste tests a plenty, we can’t wait to bring Vegan PepperoNAY to the masses,” Melanie Howe, Domino’s UK Communications Manager, said in a statement. “These smoky PepperoNAY slices are going to go down a treat. With deals to suit every budget, there is no excuse to not try something new this January.”


The launch of its new vegan pepperoni pizza comes after Domino’s reported a 73-percent spike in vegan orders. Domino’s is one of several fast-food chains that have updated their UK menus this week to take advantage of Veganuary-driven interest in plant-based options. Others include McDonald’s (which expanded its McPlant to all UK locations this week); Wagamama (which added a vegan fish and chips option); Subway (where a vegan Tikka Masala Chicken sub is now on the menu); and Burger King (where vegan chicken nuggets, also made by The Vegetarian Butcher, just hit the menu UK-wide).


Vegan at Domino’s ...


Plant-based pepperoni is winning ...


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