Canada announces $4.6 million in pork sector

The money will be dedicated to three projects


by Global Ag Media

via The Pig Site - 8 December 2021


During a video address at Le Porc Show, Canada's Minister of Agriculture and Agri-Food Marie-Claude Bibeau announced an investment of more than $4.6 million for three projects.


The aim of the projects is to grow the pork industry within Canada and in international markets, and to help farms continue to ensure high levels of safety in the face of the threat of African swine fever.


Through an investment of more than $3.2 million, Canada Pork International will undertake export market development initiatives to maintain and improve access to international markets, and develop promotional activities and tools to increase market share in priority markets.


Funding of more than $550,000 will support the Canadian Pork Council's national marketing activities to increase consumption and value domestically. This funding will also support the Council's work to enhance international relationships and coordination with members across the value chain. These projects are supported under the federal AgriMarketing Program.


Minister Bibeau also announced an additional $850,000 for...