Toddler's voice in
anti pork industry campaign
FoodWeek Online -
July 29, 2008
The voice of a little girl is being broadcast on radio
across Australian in an emotional attack on the nation's factory farmed pigs
industry.
"The barriers protecting the pig industry from public
scrutiny are so high that a unique and hard-hitting approach was needed to
alert consumers to how the majority of pork, bacon and ham products on
supermarket shelves have been produced," said Glen Oogjes,
executive director of the advertiser, Animals Australia.
In the ad the voice of a young child 'Lucy' talking about
the suffering she is enduring—before realising at the
end of the commercial that 'Lucy' is a pig, describing the life endured by
thousands of breeding pigs in factory farms in this country. Listeners are
asked to 'Help end the horrific practices of the Australian pork industry'.
foodweek.com.au
Hear the radio spots
at AnimalAustralia.org:
http://www.animalsaustralia.org/lucy_speaks/